What large custom apparel companies DON’T WANT you to know
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Are you an apparel decorator who’s thinking about starting a small business but are intimidated by the competition? In this episode of Apparel Academy, Ricoma CEO Henry Ma goes over all the key advantages you have as a small business over larger competitors in the custom apparel space. Henry’s advice will help you overcome any fears you might have about starting a business in a competitive industry, so make sure to watch it from start to finish. Links: We made an 80% profit margin with these Jackets: https://www.youtube.com/watch?v=tjtSfk5Lv0U&t For more tips on how you can compete against larger businesses watch here: https://www.youtube.com/watch?v=WqnB_ox9dNM&t Facebook Embroidery & Custom Apparel Mastery Group: https://ift.tt/3srQdV7 Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://ift.tt/2WgenV5 To learn more schedule a virtual demo today: https://ift.tt/2Z7XEF8 Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://ift.tt/2ZaCXIJ To learn more about our embroidery machines, visit our website: http://www.ricoma.com Time Stamps: 01:22 How small businesses have a deeper expertise in a specific field 03:35 How small businesses can build stronger relationships with customers 05:09 How small businesses can take on more customized orders Small businesses have a deeper expertise in a specific field. These business owners have more localized knowledge about their community and a deeper understanding of what potential customers in their area are looking for. This makes it easier for smaller businesses to “niche down” and tailor their products to what their local market is interested in. Remember, you don’t want to start spreading yourself too thin and selling everything. You run the risk making lower quality products and/or spending money on garments, blanks and supplies you don’t end up using. Instead, chose a niche and make those kinds of items extremely well. Small businesses can build stronger relationships with their customers Just because there’s a big, well-known custom apparel business in your area doesn’t guarantee they have the best reputation. Small businesses can easily beat large companies in the reputation area by building a strong relationship with the local community. You can build a great reputation by offering fantastic customer service and going above and beyond for your clients like fulfilling custom or last-minute orders, something large companies are less likely to do. Small businesses can focus on customized orders Big business may say no to a customer’s request because they want to take on larger bulk orders, but you can take it on easily and profit from these specialty items. This is also a way of providing superb customer service and prioritizing your clients as well as attracting more customers. Your shop will be seen as the business that can get any project done, and your customers will keep coming back for more personalized work. With all these things in mind, combined with the amount of demand for custom apparel out there, you’ll certainly be able to stand out against larger businesses.
What large custom apparel companies DON’T WANT you to know
